Salty
Digital Marketing
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Storytelling that Resonates, Across Every Platform
At Salty, we don’t just manage content — we craft presence. Our approach to digital marketing goes beyond aesthetics to create emotionally intelligent, strategically aligned visibility across the platforms that matter most.
From Instagram storytelling to brand-led LinkedIn strategy and soulful email marketing (EDMs), we translate your truth into scroll-stopping, inbox-opening, heart-anchored moments.
Whether you’re building consistency, reaching for traction, or ready to step into iconic status — we meet you where you’re at, then guide you where you’re meant to go.
From presence to momentum to transformation — there’s a tier for every stage.
SOCIALS
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Where your story becomes editorial magic.
A one-off feature that transforms your brand’s narrative into an emotionally resonant digital editorial. It includes:
Crafted interview questions
Narrative-led article written by Salty
Feature published on Salty’s digital magazine
Instagram post promoting your story
This product is designed for founders who want to be remembered, not just seen.
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Where your brand finds its voice, style, and story.
A strategic identity development package that goes beyond visuals:
Emotional origin story + positioning
Visual aesthetic alignment
Strategic copy + brand language
Implementation guidance
This uses the SALTY Method:
Story
Aesthetic
Language
Trust
Yield
It’s tailored for brands seeking soul-aligned visibility and a lasting legacy — not just trendy aesthetics.
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When You Finally Sound Like You
You’ve poured everything into your brand — the look, the feeling, the soul behind it.
But when it comes to words? You still don’t sound like you. Or worse — you go quiet altogether.At Salty, we write the way you wish you could speak about your brand: clearly, beautifully, and with emotional weight. We take your half-finished thoughts, your voice notes, your “I’m not a writer” disclaimers — and shape them into language that lands.
This is not just copy. This is clarity.
Whether it’s a homepage, a founder bio, a sales page, or a feature story, our words are crafted to:
Feel like you — grounded, intelligent, emotionally resonant
Work like strategy — built with purpose, CTA intuition, and SEO that doesn’t interrupt the flow
Speak to the right people — so your audience doesn’t just read it… they feel it
Because when your message is finally aligned with your essence, people don’t just pay attention — they remember.
ENQUIRE
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Meet Salty
Founder Charms
Founder and Editor of Salty, Charms Baltis has spent more than a decade working at the intersection of design, storytelling, and wellbeing. Her career spans award-winning jewellery design — with pieces featured in films alongside Harrison Ford and Kiefer Sutherland — to leading yoga retreats and teaching movement to both the FairBreak International women’s cricket team and the cast and crew of the feature film Mother Mountain.
Holding a Certificate IV in Allied Health Assistance (Physiotherapy & Occupational Therapy) and more than 350 hours of Yoga Alliance–accredited training, Charms brings a rare depth of understanding of how environments, design, and daily rituals shape our wellbeing.
With Salty, she has evolved a South Coast print magazine into a digital lifestyle platform and marketing agency, blending aesthetic storytelling with data-driven strategy. Her editorial lens is grounded in authenticity — telling stories that make audiences pause, feel, and connect. Whether managing campaign shoots, writing for national magazines, or curating seasonal digital experiences, Charms ensures Salty is as meaningful to engage with as it is beautiful to look at.
