SALTY

Salty is more than a magazine.

It’s a movement for a slower, more intentional way of living — and doing business.

Born on the South Coast of NSW, Salty began as a print magazine and has grown into a design-led visibility platform — one that now lives online, in real conversations, and through immersive gatherings that linger long after.

We tell stories shaped by salt, design, and depth.
Stories that move at the pace of tides and seasons.

A coastal lens on modern life

Salty explores what it means to live and lead differently — anchored by place, community, and creativity.

Our articles move between:

Leadership & business — soulful interviews with founders building with purpose
Wellbeing & ritual — nervous system-friendly ways of working and living
Design & culture — spaces, objects, and ideas inspired by the coast

This isn’t fast content for busy scrolls.
It’s slow editorial designed to make you stop, feel, and remember.

Life’s better, Salty.

What We Stand For

Aesthetic intelligence — because design shapes how we feel
Rooted ambition — building big, without burning out
Slow editorial — stories that resonate, not react
Real connection — between founders, creatives, and the coast that holds them

Why Salty Exists

We believe visibility and growth don’t have to come at the cost of your health or creativity.

Salty was created to hold space for founders, brands, and readers who crave a calmer, more conscious way to show up — in business and in life.

Whether it’s a beautifully designed stay, a soulful founder story, or a seasonal shift that changes your path, Salty exists to spotlight what matters.

This isn’t just exposure.
This is visibility that feels safe, satisfying, and sustainable.

Because life’s better, Salty.

MEET CHARMS

Founder of Salty — where story meets safety

I built Salty because I know what it feels like to push. To hustle. To run on coffee and adrenaline trying to keep up with a world that rewards noise over nuance.

But I also know there’s another way.

I’m Charms — the founder and editor of Salty, a coastal visibility ecosystem for brands that want to grow with meaning, not burnout.

Through beautiful digital and print magazines, and soulful events, I help you refine your story — then place it where it’s seen, felt, and chosen by people who care.

Because visibility without safety isn’t sustainable. And marketing that dysregulates your nervous system never lasts.