SALTY

Salty is more than a magazine.

It’s a movement for those who live differently.

Born on the South Coast of NSW, Salty began as a print publication and grew into a coastal digital platform — one that lives online, in real conversations, and on the pages of a collector’s magazine held once a year.

We tell stories that move with the tides — slow, intentional, and grounded in place.

Our readers are intentional.
They value design, depth, and brands that show up with purpose.
They’re here for real stories, clear insight, and content that earns their attention.

What We Stand For

We believe in:

Aesthetic intelligence — because design is a form of clarity
Rooted ambition — building big, without burning out
Slow editorial — stories that resonate, not react
Real connection — between founders, creatives, and the coast that holds them

Whether it's a beautifully designed stay, a soulful founder, or a seasonal shift that reshapes your path — Salty exists to spotlight what matters.

Life’s better, Salty.

MEET CHARMS

Founder of Salty — where story becomes strategy.

I believe the brands that last aren’t just the loudest — they’re the ones that make people feel something. The ones that carry meaning, style, and soul in every touchpoint. That’s where I come in.

I’m Charms — the founder and editor behind Salty, a coastal visibility ecosystem built for brands doing things differently. Through beautiful digital and print magazines, and unforgettable events, I help you refine the story behind what you sell — then place it where it actually gets seen, felt, and chosen.

Because in a world of noise, story is your sharpest strategy. And visibility without trust is just a scroll.

What I do:

Brand storytelling & positioning for founders with purpose
Strategic placement through, Salty Digital and print Magazine, and Salty Nights
High-context marketing that moves brands from overlooked to unforgettable

Whether you're just finding your voice or ready to expand into national relevance, Salty gives you more than exposure — it gives you context, credibility, and connection.

Why I built Salty

After years working across design, sales, events, and wellness, I saw the same thing: incredible brands with beautiful products, but no strategy behind how they were showing up.

Salty was born to change that — not just another ad platform, but a curated editorial movement. A place where design-led, soul-driven businesses could be taken seriously — and seen by the right people.