The Four Words That Changed Everything
From corporate marketing executive to strategic partner for premium brands.
How one moment sparked a revolution.
"I'll pay you for that."
Four words delivered in a text message. Four words that would unravel twenty years of corporate marketing strategy and rebuild a business from scratch.
Tania Fielding almost didn't hit send on the brand strategy advice she'd crafted for her Pilates studio owner. After four years at home with her children, following two decades developing marketing campaigns at Nova, Fairfax Media, and WIN Corporation, the imposter syndrome was deafening. Who are you to give business advice?
But she pressed send anyway.
The response changed everything.
"It was my light bulb moment," Tania reflects from her South Coast base. "Not just about my own capabilities, but about how we as women underestimate our strategic expertise. We think time away means skills lost, when actually, experience evolves into something more powerful."
That evolution became Little Luxe Marketing, where Tania now partners with established businesses ready to scale strategically. Her unique position - having developed high-level marketing strategies for media giants while understanding the entrepreneur's reality - allows her to translate premium corporate thinking into growth strategies that actually work. She's moved far beyond her uncertain "messy middle" phase to become the marketing strategist luxury brands seek when they're ready to think bigger. Her clients aren't just any businesses - they're the ones who understand that premium positioning requires premium strategic thinking.
"I work with visionary women who've built something meaningful and are ready to elevate it," she explains. "They know their worth, they deliver exceptional experiences, and they want marketing that matches their sophistication."
What sets Tania apart isn't just her corporate credentials, it's her understanding that sustainable growth requires both strategic rigour and authentic connection. She's witnessed firsthand how the traditional corporate playbook often fails entrepreneurs who are building something deeply personal. Her approach bridges that gap, bringing institutional knowledge to businesses that refuse to sacrifice soul for scale. "Too many marketing consultants offer tactics without strategy, or strategy without heart," she says. "I've learned that the most successful businesses are the ones that stay true to their vision while being smart about how they grow."
“I work with visionary women who’ve built something meaningful and are ready to elevate it,” she explains. “They know their worth, they deliver exceptional experiences, and they want marketing that matches their sophistication.”
Yet Tania hasn't forgotten the isolation of career uncertainty. Her upcoming launch, The LUXE Method, crystallises both sides of her mission - premium marketing strategy for businesses ready to scale, with the empowerment element that supports women wherever they are in their journey.
“Whether you’re building your first million or your next million, the principles are the same,” she says. “You need strategic thinking that honours your vision and the confidence to charge what you’re worth.”
The marketing executive who once questioned her worth now partners with Australia's most ambitious businesses, from coastal entrepreneurs to established brands seeking that rare combination of corporate-level strategic thinking with genuine understanding of what it takes to build something meaningful.
"I see your vision, and I bring it to life," Tania explains. "That's what premium businesses deserve - a marketing partner who operates at their level."
Sometimes the most profound business transformations begin with four simple words. Sometimes they change everything.
Learn more about strategic marketing partnerships at littleluxemarketing.com.au
