The Quiet Rebellion Against "Good Enough"
Some businesses begin with spreadsheets. Supercalla Private Properties began with heartbreak.
Bede & Rob - Founders of Supercalla Private Properties
“The door opened to what should have been escape. Sea air. Soft light. That hush you get when the world falls away.”
Instead, damp cupboards and disinfectant. A kitchen bench sticky with neglect. A welcome note, faded photocopy, curling at the edges, that felt like an afterthought from a stranger who'd never considered who they were, or why they'd come.
Standing in what should have been sanctuary, Bede felt something crack open. Not just disappointment. Revolution.
"That moment planted the seed for Supercalla," he reflects. "And for a different way of thinking about holiday homes altogether."
What followed was a kind of quiet madness. Driving from Potts Point every weekend, trying to breathe life into a space that had lost its rhythm. Setting the house themselves because no one else would. Chasing a vision of what coastal experiences could be when someone with a true soul for hospitality cared.
The breaking point became the breakthrough…
Today, that crack has widened into something beautiful. A rebellion against the volume game that strips extraordinary homes of their soul and processes them like fast food. Templated check-ins. Plastic welcome baskets. Two rolls of toilet paper and a wish for the best.
"It's hospitality by spreadsheet," Bede says. "And guests can feel it the second they walk in the door."
Supercalla chose differently. They chose the details no one else thinks about.
Birthday candles for the forgotten celebration. Band aids for the scuffed knee while preparing dinner. Compostable slippers waiting beside lush robes. The tiny heroes that save holidays.
Not glamorous. Revolutionary.
Because true luxury isn't thread count or marble benchtops. It's the feeling that someone thought of you before you arrived. That your sanctuary was prepared by hands that understand what sanctuary means.
The Casa in Kangaroo Valley breathes Mediterranean warmth. Indio pulses with barefoot Palm Springs energy on the South Coast. Rea Rea Lodge whispers exclusive stories to those who find this rare escape. Each property a character in a larger narrative about what happens when you refuse to settle.
Last year, over 6,800 guests discovered what this rebellion feels like. $4.8 million flowed into regional communities not through volume, but through value. Through experiences that don’t have volume as the blue print.
The numbers matter. But not as much as the guest who wrote: "You made us feel completely cared for in ways we didn't even know we needed."
“ ”You made us feel completely cared for in ways we didn’t even know we needed.””
This is what revolution looks like in 2025. Not loud. Just relentlessly, beautifully intentional.
The vision extends beyond Supercalla's growing collection of South Coast luxury holiday homes. Bede sees a network of extraordinary properties, each humming with life and story. Property partners who feel proud. Guests who feel seen. Regional destinations thriving because someone chose quality over quantity.
“We’re building more than a business,” he says. “We’re building a quiet uprising against ‘good enough”
The rebellion is spreading. Other small, independent operators are raising the bar, choosing soul over scale, stories over statistics. Creating something bigger together while holding onto that rare warmth only the thoughtful ones can deliver.
Because somewhere tonight, someone will open a door expecting escape. And they'll find exactly what they came for.
Supercalla Private Properties curates exceptional coastal holiday homes across the South Coast.
Properties and partnerships: supercallaprivateproperties.com.au
